Overview
Entering a new market without proper research is a costly gamble. Whether you're a Kenyan business eyeing Dubai or a UAE company looking at East Africa, understanding local dynamics is critical to success.
At OWAID, we provide custom market research that goes beyond generic reports. We conduct primary research, analyze competition, map consumer behavior, and deliver actionable recommendations tailored to your specific business goals.
Research Services
Feasibility Studies
Comprehensive analysis of market viability, regulatory requirements, investment costs, and expected ROI for your business concept.
Competitor Analysis
Deep dive into competitive landscape—pricing strategies, market positioning, strengths, and weaknesses of existing players.
Consumer Insights
Primary research including surveys, focus groups, and behavioral analysis to understand your target audience's preferences and pain points.
Market Entry Strategy
Actionable roadmap for entering the market including channel strategy, partnership recommendations, and go-to-market timeline.
What You Get
Our Process
Brief & Scope Definition
We discuss your objectives, target market, and specific questions you need answered.
Research Design
We design the methodology—surveys, interviews, desk research, or field studies.
Data Collection & Analysis
Our team gathers data from multiple sources and synthesizes findings into insights.
Report & Presentation
We deliver a comprehensive report with executive summary and present findings to your team.
Frequently Asked Questions
How long does a typical research project take?
Do you only cover UAE and Kenya?
What industries do you specialize in?
Ready to start?
Let's discuss your research needs and provide a custom proposal.